# identity.md

## Organization Overview
- **Company Name:** Jet Set Natural
- **Mission:** To provide travelers with an herbal two-step jet lag remedy designed to help them relax, boost immunity in flight, and energize and restore upon arrival, enabling them to "Feel Better, Fly Better™".
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Launched in 2018. Location details forthcoming.
- **Size and Scale:** Grown from a father and son's vision into a valued travel companion for business and leisure travelers. Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Eric Gentry, MD: Founder, Board-Certified Sleep Specialist with over 25 years of experience as a community physician.
    - Alex Gentry: Founder, designer, and entrepreneur.
- **Team Structure and Departments:** A dynamic father and son team driving innovation in natural travel remedies. For more details, visit [Our Story](https://jetsetnatural.com/pages/our-story).
- **Company Culture and Values:** Dedicated to enhancing traveler well-being through natural, effective solutions, fostering a culture of health, innovation, and customer satisfaction.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and offers an herbal two-step jet lag remedy, focusing on natural ingredients and a scientifically backed approach to support travelers' health and energy.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.